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GenAI Engineer Project - Salvis (PersonaMatic)

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This track equips learners to proficiently create, integrate, test, and deploy AI-driven applications and prompt engineering solutions, leveraging modern AI models and real-life cloud environments. This is a back-end oriented project.
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Project Definition

💜 Purpose

PersonaMatic is a tool designed to streamline the creation of user personas based on text document input. By capturing insights directly from a previously transcribed user interview, the application simplifies the process of Persona development, making it faster and more aligned with real user feedback.

🧿 Objectives

  • Automate Persona creation using a document reader and natural language processing (NLP).
  • Provide a pre-set template for Personas to ensure uniformity and clarity.
  • Allow seamless rendering of user personas in a visually engaging, consistent format.
  • Nice-to-have: Persona profile image creation (or Persona-in-action image creation)
  • Nice-to-have: Generate variations of personas where there is either various inputs or uncertainty about some blocks of information

🧝🏻‍♀️ Target Users

  • UX Researchers
  • Product Managers
  • Marketing Teams
  • Design Teams
  • BI Teams
  • Startup Founders
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MVP
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Timeline
Week
Topic
Project Tasks
Learning (Read/Watch/Exercise)
Completed
1
Idea concept
Elaborate on the idea ✅ discuss with the mentor ✅ Align on the MVP ✅ fine-tune the plan ✅
Database comparison, Python libraries options, evaluation between the speech input vs. text document input.
2
Start on executing the plan
Create a GitHub repo ✅ define endpoints for every entity (adding a user, editing a user, deleting) ✅ persona creation endpoints ✅ create a db diagram ✅
More elaborate Flask code distribution for sustainability and scaling, hands-on learning on the dbdiagram tool. Discussion on the outcomes.
3
Elaboration on the initial artifacts, advance code-wise
Table for text inputs / update db architecture (db_architecture_link) ✅ visualize user journey (visual concept), ✅ endpoints more descriptive e.g. “api/users” to “api/user-creation” ✅ update main “app.py” - have a simple structure ✅
… to update @Salvis Are
4
Finish off testing endpoints and fixing Flash ↔ DB interaction
Text input for now (testing) as a plain txt content ✅ Test endpoints with POSTMAN (once functional then we can move to LLM / open-AI) ✅ Fix endpoint issue (POST, GET) ✅ Locate the DB file accordingly
Intro lesson from Jeremy Howard ULMFiT approach (Neural Network)
5
Make ready all the pending coding things to be able to move forward to AI-stuff
Get user-retrieve endpoint ✅ All users-related endpoints ✅ Read all articles
6
Mock interview and open-ai documentation
1. Create an interview containing table elements (more than 1 output in each) - add link ✅ 2. Structured output. endpoint - /generate-persona (outputs a dict file in a db) - issues encoutered 3. Open-Ai documentation ✅ 4. .env file for API key + .gitignore - issues encoutered 5. Fix the Flask bug ✅ 6. Draft endpoint for the output generation ✅
Temperature and max-tokens to expect. Structured output (additional).
7
Structured output, prompt engineering
1. Structured output. endpoint - /generate-persona (outputs a dict file in a db) - issues encoutered 2. More Open-Ai documentation ✅ 3. .env file for API key + .gitignore ✅ 4. Read about prompt engineering in Resources ✅
8
Prompt improvements, output division into dedicated tables, frontend
1. Update notion page ✅ 2. Resolve all the db table issues ✅ 2. Improve system prompt and user prompt ✅ 3. Modify a bit response format model (Optional ....) - not sure if needed!!! - nice to have 4. Frontend
9
Prepare for the presentation / finalize work
1. Readme file in the git repo, describing workflow etc ✅ 2. Couple of slides explaining, tech stack, functionality etc - focus more on the tech-stack, why open-ai, techniques tried on the prompting, db info, slides from the front-end and endpoints in general ✅ 3. Record my screen presenting ✅. 4. Future directions and features (e.g., avatar generation) ✅
Final presentation link The final presentation video is uploaded and available below this table

Final presentation PDF & Video:

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MVP requirements

1. Text (and/or audio) Input Processing

  • Support for popular text document formats (e.g., .PDF, .txt).
  • To detect key information types (e.g., age, gender, occupation, interests).
  • Interpret goals, motivations, and pain points through sentiment analysis and keyword extraction.
  • Summarize qualitative data into actionable persona insights.
  • Automatically populate persona fields such as name, age, background, goals, and frustrations.

2. Persona rendering

  • Render personas in a consistent, template-based format.
  • Enable export options in formats like PDF, PNG, and JPEG.
  • Enable digital access to the User Persona
  • Nice to have: Include visual components such as user photo placeholders, quote sections, and demographic icons.
  • At least three customizable templates at launch.
  • Allow users to save customized templates for future use.
  • User consent for text processing
  • Store completed personas in a secure database.
  • Provide options to delete, or share personas
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V2 optional requirements
  • Front-end
  • AI image creation (e.g., persona performing some sort of activity)
  • Registering / Login area
  • Persona output manipulation (e.g., if there are several data inputs or the information of interest is not clear)
PersonaMatic_ Project Presentation.pdf1058.6KB

Thank you,

Salvis Are.